Reach vs hiring an SDR
A great sales development rep (SDR) is a real asset. They learn your market, pick up the phone and build relationships. Reach is a different kind of help. Here is a fair look at both.
Updated
Who does the work?
The same outreach job, step by step. Without Reach (hiring an SDR), 2 of these steps are yours. With Reach, 1 is.
- Hire and train someoneYou
- Plan and review their weekYou
- Find the right peopleYour SDR
- Find and check addressesYour SDR
- Write a personal email eachYour SDR
- Follow up on day 3 and day 7Your SDR
- Approve each emailYour SDR
Side by side
| Topic | Reach | Hiring an SDR |
|---|---|---|
| Time to start | Today, in minutes | Weeks to hire, then months to ramp |
| Channels | Email from your own Gmail | Email, phone, social, events |
| Judgment | Drafts for you to approve | Their own judgment on every touch |
| Languages | 11 languages, the right register in each | The languages they speak |
| Research per person | Done for every person, every time | Varies with the day and the workload |
| Meetings | Booked into your calendar for you to take | Can qualify leads on a first call |
| Cost | Free to start with 1,000 credits | A salary, tools and your time to manage |
When hiring an SDR is the better choice
- Your deals need phone calls, events or long relationships.
- You want someone who qualifies leads on a live first call.
- You are ready to invest in building a sales team for the long run.
When Reach is the better choice
- You are a founder or a small team and need conversations before you can hire.
- You want to test a new market or country before committing headcount.
- You already have SDRs and want to give them found, checked, drafted outreach so they spend time on conversations.
The short version
Reach is not a person and does not pretend to be. It is a strong first step before your first hire, and a lift for the team once you have one.