Use case · meetings
Get your D2C brand into retailers
Your customers love the product online. The next step is a shelf. Reach finds the category buyer at each retailer, then writes a short pitch in the buyer's own language with the numbers they care about.
Watch it run
Your goalmeetings
Get 5 Nordic home and baby retailers to take samples of our fragrance-free baby skincare.
3 people found by Scout
- Elin SjöbergCategory Buyer, Baby, Nordvik HemEmail checked twice
- Kari SolheimPurchasing Manager, Fjordlys BarnEmail checked twice
- Aino LehtinenBuyer, Health and Beauty, KotimarketEmail checked twice
Every address checked twice by Checker
First email, in Swedish by Writer
Hej Elin,
Jag heter Freja Holm och driver Lumo & Lin, en dansk serie med doftfri hudvård för barn. Jag såg att Nordvik Hem utökade barnavdelningen i våras.
You approve it before it goes
01 The goal
The goal, in one sentence
Get 5 Nordic home and baby retailers to take samples of our fragrance-free baby skincare.
02 The people
Who Scout brings back
Scout searches for retailers in Sweden, Norway, Denmark and Finland with a baby or natural care range, then for the buyer who owns that category.
Every person and firm on this page is fictional. Every email address is checked twice before any draft is written.
Elin Sjöberg, Category Buyer, Baby at Nordvik Hem, Gothenburg
Grew the baby range this spring and stocks two Danish brands already.
Kari Solheim, Purchasing Manager at Fjordlys Barn, Bergen
Buys for 19 baby stores and lists natural care as a focus this year.
Aino Lehtinen, Buyer, Health and Beauty at Kotimarket, Tampere
Added a fragrance-free shelf in 40 stores last autumn.
03 The first email
The first email, ready for your approval
Written in Swedish. Swedish, first names, friendly. Buyers want sell-through numbers and easy logistics, so the email gives both.
- From
- Freja Holm, Founder, Lumo & Lin
- To
- Elin Sjöberg, Inköpare barn, Nordvik Hem
Subject: Lumo & Lin till Nordvik Hems barnavdelning
Hej Elin,
Jag heter Freja Holm och driver Lumo & Lin, en dansk serie med doftfri hudvård för barn. Jag såg att Nordvik Hem utökade barnavdelningen i våras.
I Danmark finns vi i 64 butiker och sålde 38 000 förpackningar förra året. Våra svenska etiketter är klara och vi levererar från lager i Malmö.
Får jag skicka prover och en prislista till dig? Ett kort samtal nästa vecka går också bra.
Vänliga hälsningar,
Freja Holm
Grundare, Lumo & Lin
Read it in English
- From
- Freja Holm, Founder, Lumo & Lin
- To
- Elin Sjöberg, Inköpare barn, Nordvik Hem
Subject: Lumo & Lin for Nordvik Hem's baby department
Hi Elin,
My name is Freja Holm and I run Lumo & Lin, a Danish range of fragrance-free skincare for children. I saw that Nordvik Hem expanded its baby department this spring.
In Denmark we are in 64 stores and sold 38,000 packs last year. Our Swedish labels are ready and we deliver from a warehouse in Malmö.
May I send you samples and a price list? A short call next week works too.
Kind regards,
Freja Holm
Founder, Lumo & Lin
What happens next
Meet Writer: Writing to a Swedish buyer in Swedish, with the right tone, is what Writer does for every recipient. See the full flow in how Reach works.
Questions people ask
- How do I find the buyer at a retailer?
- Most retailers have a category buyer or purchasing manager for each range. Reach looks for the person who owns your category at each retailer, not a general inbox.
- Can Reach write in Swedish, Danish, Norwegian and Finnish?
- Yes. Each email is drafted in the buyer's own language, and you can read what it says before you approve it.
- What should a pitch to a retail buyer include?
- Keep it short. Say what the product is, show proof that it sells, make logistics easy, and ask for one small next step such as sending samples.
- Will follow-ups annoy buyers?
- There are only two, on day 3 and day 7, and they stop the moment the buyer replies or opts out.
- What does it cost?
- Reach is free to start. You get 1,000 free credits and no card is needed.
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