Step 3 of 4 · Writes to them

Writer drafts a personal email in their language

No templates with a first name swapped in. Writer reads what each person has said and done in public and opens with that, in the language they work in, with the right level of formality.

Writer, draft ready

Draft for Olivia Grant is ready for you

Opening from Olivia's post: "closed October in 4 working days, down from 9"

Olivia GrantHead of Finance, Brightline FreightManchester · Posted 14 Oct

Proud of the team. We closed October in 4 working days, down from 9. Next stop: 3.

Writer cites this line

To: Olivia Grant · From: your Gmail · Friendly

From 9 days to 4

Hi Olivia,

Going from 9 days to 4 on the October close is a big jump. Congratulations to you and the team.

I help finance teams take the last manual steps out of month-end, which is usually where day 3 hides.

Would a 20 minute call next week be useful?

Best, Sam

Why this opening: it comes from Olivia's own post on 14 Oct.

Sample data: fictional people and companies.

Writer opens with what the person posted. Pick a language to see the same idea written for someone else, in their words and register.

What Writer does

Drafts one personal email per person, in their own language.

  1. Reads each person's public work: posts, talks, news about their company.

  2. Opens the email with something true about them, in their own words.

  3. Connects it to your goal in a sentence or two, not a pitch deck.

  4. Writes in the recipient's language, formal where that is expected.

  5. Puts every draft in front of you to approve, edit or skip.

Writer

The details that matter

  • English
  • German
  • French
  • Spanish
  • Italian
  • Portuguese (Brazil and Portugal)
  • Dutch
  • Swedish
  • Danish
  • Norwegian
  • Finnish

Their language, not yours

Writer drafts in the language the person works in. You can set your goal in any of 8+ languages and still write to someone in another.

The right register

A German head of finance gets "Sie" and a proper greeting. A Swedish founder gets a friendly "Hej". Writer follows the norm of the place and the role.

One email per person

Each draft is written for one reader. It is never a mail merge with a first name swapped in.

Follow-ups that add something

If there is no reply, a short follow-up goes on day 3 and another on day 7, each with a new reason to answer.

Writer FAQ

Which languages can Writer write in?
English, German, French, Spanish, Italian, Portuguese for Brazil and Portugal, Dutch, Swedish, Danish, Norwegian and Finnish.
Can I edit a draft?
Yes. Every draft waits for you. Approve it, change any word, or skip the person. Nothing is sent until you approve it.
Does Writer use templates?
No. Each email is written for one person, from what they have said or done in public, and connected to your goal.

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