Languages

Written in their language, not translated into it.

People answer email written in the language they work in. Reach writes each one fresh in that language, with the greeting, register and sign-off a local colleague would use. Never a word-for-word translation.

How each email opens, in every language

  • HiEnglish
  • Guten TagDeutsch
  • BonjourFrançais
  • HolaEspañol
  • BuongiornoItaliano
  • OláPortuguês do Brasil
  • OláPortuguês europeu
  • HalloNederlands
  • HejSvenska
  • HejDansk
  • HeiNorsk bokmål
  • HeiSuomi

One email, every language

Pick a language. Watch the greeting, the register and the sign-off change the way a local would write them.

GermanLieferrouten für das neue Lager in Rotterdam

Guten Tag Frau Weber,

ich habe gesehen, dass Ihr Team gerade ein neues Lager in Rotterdam eröffnet hat.

Wir helfen Operations-Teams, Lieferrouten in wenigen Minuten zu planen. Hätten Sie nächste Woche 20 Minuten für ein kurzes Gespräch?

Mit freundlichen Grüßen
Sam Okafor
Northlane

How Reach picks the words

Each email is written fresh in the recipient's language, never word for word from English.

  • Picked by where they work.

    A buyer in Lyon reads French, one in Antwerp reads Dutch, one in Lisbon reads European Portuguese.

  • The register a local would use.

    "Sie" in Germany, "Lei" in Italy, "vous" in France. The easy "du" in the Nordics, where business email uses it.

  • Your goal in your language.

    Write your goal in any of these languages. Names of people, firms and products stay exactly as written.

  • English whenever you prefer it.

    Switch any draft to English before you approve it.

Every language, with a sample

Greeting, sign-off and register Reach uses in each language
LanguageUsed for people inGreetingSign-offRegister
English (English)The United States, the United Kingdom, Ireland, India and everywhere not listed belowHi Maya,Best,Plain and warm, first names.
German (Deutsch)Germany, Austria and LiechtensteinGuten Tag Jonas,
Guten Tag Frau Weber,
Mit freundlichen GrüßenFormal "Sie" throughout.
French (Français)France, Monaco, Luxembourg and French-speaking BelgiumBonjour Camille,
Bonjour Madame Laurent,
Bien cordialement,"Vous" throughout.
Spanish (Español)Spain, Mexico and Latin AmericaHola Lucía,
Estimada Sra. García,
Saludos cordiales,"Usted" throughout.
Italian (Italiano)Italy, San Marino and Vatican CityBuongiorno Marco,
Gentile Sig.ra Rossi,
Cordiali saluti,Formal "Lei" throughout.
Portuguese (Brazil) (Português do Brasil)Brazil, Angola and MozambiqueOlá Ana,
Prezada Sra. Souza,
Atenciosamente,"Você" in Brazilian Portuguese: "sua equipe".
Portuguese (Portugal) (Português europeu)PortugalOlá Inês,
Prezada Sra. Costa,
Atenciosamente,European Portuguese, third person or "você": "a sua equipa".
Dutch (Nederlands)The Netherlands and FlandersHallo Sanne,Met vriendelijke groet,Polite "u" throughout.
Swedish (Svenska)SwedenHej Erik,Med vänliga hälsningar,"Du", in the plain, polite tone of Swedish business email.
Danish (Dansk)DenmarkHej Freja,Med venlig hilsen,"Du", in the plain, polite tone of Danish business email.
Norwegian (Norsk bokmål)NorwayHei Ingrid,Med vennlig hilsen,"Du" in Bokmål, plain and polite.
Finnish (Suomi)FinlandHei Aino,Ystävällisin terveisin,"Te" for the company, plain and polite.

Language questions

Is the email translated from English?

No. Each email is written directly in the recipient's language, in plain business style, so it reads like it came from a local colleague.

How does Reach decide which language to use?

From the country the person works in. In Belgium, people in Flemish cities get Dutch and others get French. Anyone outside these countries gets English.

Are follow-ups in the same language?

Yes. The day 3 and day 7 follow-ups use the same language and register as the first email.

More on how drafts are written and approved on the FAQ page.