Looking for a Clay alternative? The workflow, already built.
Pick Clay to build your own data workflows across many data sources. Pick Reach Crew when you want one sentence in and checked people with personal emails out, with sending included.
What Clay is. Clay is a data and workflow tool for go-to-market teams: tables that pull from many data providers, AI research steps, and pushes to your CRM or sequencer. It is priced on usage credits by plan.
Why people look for a Clay alternative
- You want the result of a workflow without building and maintaining one.
- You also need the writing and sending, not only the data.
- Nobody on the team has time to learn a builder.
When Clay is the better choice
- You have a growth or RevOps person who enjoys building data workflows.
- You want to fill in your CRM from many sources on your own rules.
- You need custom signals and columns no ready-made tool offers.
When Reach Crew fits
- You want outreach running today without building anything.
- You want finding, checking, writing and sending in one place.
- You want to approve every email before it leaves your own mailbox.
Side by side. The same job, both ways.
| Topic | Reach Crew | Clay |
|---|---|---|
| Finding people | Built in: Found for a goal you write in one sentence | Built in: Lists you build, filled in from many data providers |
| Flexibility | Partly, or it depends: A fixed crew: find, check, write, send | Built in: Build any workflow, column by column |
| Getting started | Built in: Write one sentence, see people in minutes | Partly, or it depends: A flexible builder that rewards time spent learning it |
| Email checking | Built in: Verified by 2 sources, re-checked right before sending | Built in: Waterfalls across the providers you choose |
| Writing | Built in: One personal email per person, every line sourced | Partly, or it depends: AI columns you write instructions for |
| Sending | Built in: From your own Gmail or Google Workspace, 9:30 am on a weekday their time | Partly, or it depends: Usually through a sequencer you connect |
| Approval | Built in: Every email, one by one or all at once | Partly, or it depends: Depends on the sequencer you connect |
| How it is priced | Built in: By people reached. Every plan has every feature, no per-seat fees | Partly, or it depends: Usage credits by plan |
Updated . Facts about Clay come from its public website and can change, so check there for current plans. Clay and its logo are trademarks of their owner, shown only to identify the product, and this page is not affiliated with it.
How Reach Crew does it
One sentence, not forty filters. People, checked and drafted.
ScoutTurns your sentence into people at the right companies, with why each fits.
CheckerLooks up each address right before writing. Verified means two sources.
WriterDrafts the first email the same day, ready for you to approve.
Switching, in five steps. Or run both, side by side.
Keep what works
Keep Clay for CRM data and custom workflows if you use it. Reach Crew does not need your tables.
Bring your target companies
Export a Clay table of target companies as a .csv with a website or name column, then paste it or upload it in "I have a list" when you set a goal. A list holds up to 200 companies, and the right people at each are found for you.
Write the goal in one sentence
The filters or the sequence you used become a sentence, like "VPs of Procurement at Midwest manufacturers". Scout shows why each person fits.
Connect your mailbox
Sign in with Google and connect Gmail or Google Workspace. Anyone you already talk to is held, not emailed again, and a new mailbox starts at 5 a day and warms up.
Approve the first round
Read each draft and approve one by one or all at once. Sends go out at 9:30 am on a weekday their time, and follow-ups stop on any reply.
Questions, answered.
For anything else, write to hi@reachcrew.app or read all questions.
What is a good Clay alternative?
It depends on what you use Clay for. Pick Clay to build your own data workflows across many data sources. Pick Reach Crew when you want one sentence in and checked people with personal emails out, with sending included. If you are happy with Clay, keep it: these tools often work side by side.
How do I switch from Clay to Reach Crew?
Bring your target companies: Export a Clay table of target companies as a .csv with a website or name column, then paste it or upload it in "I have a list" when you set a goal. A list holds up to 200 companies, and the right people at each are found for you. Write the goal in one sentence: The filters or the sequence you used become a sentence, like "VPs of Procurement at Midwest manufacturers". Scout shows why each person fits. Connect your mailbox: Sign in with Google and connect Gmail or Google Workspace. Anyone you already talk to is held, not emailed again, and a new mailbox starts at 5 a day and warms up. Approve the first round: Read each draft and approve one by one or all at once. Sends go out at 9:30 am on a weekday their time, and follow-ups stop on any reply.
Do I have to cancel Clay to try Reach Crew?
No. Reach Crew never touches your Clay account. It sends from the Gmail or Google Workspace mailbox you connect, so you can try it alongside what you use today.
What does it cost to try Reach Crew?
Sign up and get 1,000 free credits, with no card, and they never expire. Finding a person costs 10 credits, checking their address 6, writing their email 10 and each send 1, so the free credits reach about 34 people from start to finish, follow-ups included. Paid plans are priced by people reached and every plan has every feature.
Find your next customers this week.
Set your first goal in a minute. 1,000 free credits, no card.