Cold email template First contact
An agency pitch email that is about their business
Use it when you run a services agency and can spot one concrete, fixable thing on a prospect's site, store or ads.
The three emails
Written to Priya Shah, Director of Ecommerce at Juniper Outdoor in Denver, CO. Every name and company here is made up. Text in [brackets] is what you change for each person.
Subject: the size guide on your trail shoe pages
Hi Priya,
[I was shopping the new trail shoe line and noticed the size guide opens in a new tab on phones, which drops you out of the product page.]
We are a small Denver studio that fixes product pages for outdoor brands. Moving the guide inline is usually a two-day change.
Want me to send a short screen recording of what I saw and how we would fix it?
Maya BrooksLakeshore Studio
Subject: Re: the size guide on your trail shoe pages
Hi Priya,
I went ahead and recorded it: [two minutes, no sign-up needed]. Happy to send the link if useful.
Maya
Subject: Re: the size guide on your trail shoe pages
Hi Priya,
Last one from me. If the site is handled in-house or by another team, totally fine, and good luck with the spring launch.
Maya
Why it works
- Agencies get pitched daily. A specific observation proves you looked, which most pitches do not.
- Offering the fix for free shows skill instead of claiming it.
- The ask is a recording, so she can judge your work without a call.
- The follow-ups deliver value or bow out politely, which keeps the door open.
The personal line to swap
The observation. Spend five minutes on their site, store or ads and name one concrete issue you can fix. Be specific and kind: describe what you saw, not what they did wrong.
Specific, true, checkable
- The checkout asks for a phone number before shipping options appear.
- Your Google ad for rain shells lands on the home page instead of the shells collection.
Could be sent to anyone
- Your website could use some improvements to boost conversions.
How Reach Crew's Writer personalises it
Writer opens with something true and public about each company, such as a launch, a post or news, and shows its source. For site-level observations like a broken size guide, add your own line in the draft before you approve it.
Opening from their public work. Source shown beside the draft.
Hi Priya,
I was shopping the new trail shoe line and noticed the size guide opens in a new tab on phones, which drops you out of the product page.
We are a small Denver studio that fixes product pages for outdoor brands. Moving the guide inline is usually a two-day change.
Want me to send a short screen recording of what I saw and how we would fix it?
Maya Brooks