12 industries, each with a worked example

Reach the right people in any industry

Every industry buys differently. Pick yours to see who signs, which public signals say now is the time, three people found for a sample goal and the first email each would get.

1,000 free credits that never expire. No card.

Different buyers. The same careful crew.

  • 12industries, each with its own signals
  • 36sample people, each with a reason and a checked email
  • 12sample first emails, one per page
  • 9:30am on a weekday, in their time zone

Pick an industry. Who to reach, the signals and a sample email.

  1. B2B SaaS

    Leaders at software companies that just raised or are hiring fast.

    • A round in the last 12 months
    • Open roles on the team you serve
    • Web traffic climbing
  2. Logistics and freight

    Operations leaders at 3PLs, brokers and carriers that are growing now.

    • Hiring dispatchers and carrier reps
    • A new terminal or warehouse
    • Headcount up 20 percent or more
  3. Manufacturing

    Plant, engineering and operations leaders at expanding manufacturers.

    • A new plant or a new line
    • Hiring technicians and engineers
    • The right size of manufacturer
  4. Healthcare systems

    IT, nursing and operations leaders at hospitals and health systems.

    • A merger, new tower or record system change
    • Hiring nurses at scale
    • Speaking on clinical problems
  5. Financial services

    Leaders at banks, credit unions, lenders and fintechs.

    • A merger, charter or new market
    • Fintechs that raised recently
    • The line of business you serve
  6. Cybersecurity

    Leaders at security vendors that are scaling, hiring or partnering.

    • A recent round
    • Headcount up a fifth or more
    • Their own take on the market
  7. Retail and CPG

    Category buyers at retailers and leaders at consumer brands.

    • Buyers for one category
    • Store openings and new lines
    • Brands gaining attention online
  8. Agencies

    Marketing leaders at brands with a fresh reason to hire an agency.

    • A round raised in the last year
    • Hiring a first marketer
    • Web traffic climbing or stalling
  9. Recruiting and staffing

    The managers behind open roles, reached about the role itself.

    • Several open roles of one kind
    • Staff up 20 percent in a year
    • The manager, not the recruiter
  10. Commercial real estate

    Owners, asset managers and developers with a project under way.

    • An acquisition or groundbreaking
    • The property type you serve
    • Your markets, down to the city
  11. Education

    District and campus leaders, reached in time for the budget year.

    • District or campus size
    • Talking at conferences and boards
    • A bond, grant or new building
  12. Professional services

    Partners and firm leaders at law, accounting and consulting firms.

    • Firms of the size you serve
    • Adding staff fast
    • The practice areas that match

People and firms in every example are fictional.

What Scout reads

Ten signals, in every industry. Ask for any of them in your goal.

Each person found shows which signal they fit on and the public page behind it. Nothing sends until you approve. See how it works.

  • HiringOpen roles at the company, a sign the team is growing.
  • Recent fundingA recent round, counted when it is under a year old.
  • Headcount growthStaff up 20 percent or more over the year.
  • Their own postsTheir own posts, articles and talks from the last 60 days.
  • Company newsFresh company news, such as a new site or an acquisition.
  • Web trafficRising visits to the company website.
  • Title and levelThe title and level your goal asks for, best match first.
  • Company sizeEmployee count bounds, when your goal sets them.
  • Country and cityCountry, state or city, so it lands at 9:30 am their time.
  • Left outYour competitors, vendors and people you already talk to.

Or start from the role. 12 more pages.

All roles

Write your own goal

Any industry, any role, anywhere. Free to start with 1,000 credits that never expire, no card needed.