A national shelf starts with one category buyer at each chain. Reach Crew finds that buyer and writes a short pitch with the sell-through numbers and logistics buyers ask about.
CheckernowEllen Shaw’s work email verified by 2 sources
Goals / Consumer brands getting into national retailers
Goals Consumer brands getting into national retailersPauseApprove 1
Reach 25 category buyers at 5 national US retail chains about our fragrance-free skincare line.
Goal: reach people, book any yesOn track Minneapolis, MN
Scout12people found
Checker9verified
Writer6drafts ready
Courier9:30their time
Ellen ShawSenior Buyer, SkincareBrightway StoresGrew the sensitive skin range this spring and added two new brands.94Draft ready
Kate SullivanDivisional Merchandise Manager, BeautyHarbor and PineNamed clean beauty a focus for next year's range review.91Sent 9:30 am
Amy LewisCategory Manager, Personal CareCorner Market PharmacyAdded a fragrance-free shelf in 400 stores last fall.88Checking
Replies
Ellen ShawSenior Buyer, Skincare, Brightway Stores
“Happy to talk. Tuesday at 2 works for me.”
Tue, Nov 172:00 pm, their timeBook it
Sends at 9:30 amOn a weekday, in Minneapolis’s time zone
One sentence in. Checked people and personal drafts out.
25category buyers in the goal
3 of 3shown here are Verified by 2 sources
9:30am on a weekday, in their time zone
0emails sent until you approve them
The people
Who Scout brings back. Each one with a reason and a checked email.
National US retail chains with a natural or sensitive skincare range, then the category buyer or merchant who owns that range.
Verified means 2 sources confirm the work email. Likely can have 1. Every person and firm here is fictional.
Goals / Consumer brands getting into national retailers
People found3 shown, each with the reason they fitAll verified
Ellen ShawSenior Buyer, SkincareBrightway StoresMinneapolis, MNGrew the sensitive skin range this spring and added two new brands.Fit score 94Verified
Kate SullivanDivisional Merchandise Manager, BeautyHarbor and PineSeattle, WANamed clean beauty a focus for next year's range review.Fit score 91Verified
Amy LewisCategory Manager, Personal CareCorner Market PharmacyAtlanta, GAAdded a fragrance-free shelf in 400 stores last fall.Fit score 88Verified
Every address confirmed by 2 sources before a word was draftedReview drafts
The first email
The first email, ready for your approval.
Buyers want proof the product sells and that supply is easy, so the email gives both in two sentences.
Hannah BrooksVP of Sales, Lumo and Linen
Sends at 9:30 am on a weekday, their time
From your own Gmail or Google Workspace
Waits for you. Change any word first.
Draft from WriterFirst email to Ellen Shaw
Senior Buyer, Skincare, Brightway Stores
ToEllen ShawCC / BCC
Lumo and Linen for Brightway's sensitive skin range
Hi Ellen,
I saw that Brightway grew its sensitive skin range this spring. Lumo and Linen is a fragrance-free line made for exactly that shelf.
We sell in 1,100 independent pharmacies and sold 380,000 units last year, with repeat buyers above 40 percent. We ship from warehouses in Ohio and Nevada.
May I send samples and a line review deck ahead of your next range review?
Thanks,
Hannah Brooks
VP of Sales, Lumo and Linen
ApproveSkipEdit
What happens next. Each step has an owner.
You
Read it, change any word, approve it.
Nothing sends until you approve, one by one or all at once. Approve all is an opt-in.
Ellen ShawLumo and Linen for Brightway's sensitive skin rangeApproveApprove all
Courier
It goes from your own Gmail at 9:30 am.
On a weekday, in their time zone. Warm-up: a new Gmail sends 5, 8, 12, then 20 a day. Google Workspace sends 5, 10, 20, then 30.
Writer
A short follow-up on day 3 and day 7.
Only if they have not replied. A reply or an opt-out stops them for that person.
Day 3Day 7Stops on reply
Replies
Answers land in your own inbox.
Turn on book any yes and a yes gets a slot from Google Calendar or Cal.com. Opt-outs go on your do-not-email list.
Ellen repliedHappy to talk. Tuesday works.
Meet Writer: A buyer reads dozens of pitches a week, so each draft opens with something true about their range and gets to the numbers fast. See the full flow in how Reach Crew works.
Most chains have a category buyer or merchant for each range. Reach looks for the person who owns your category at each chain, not a general inbox.
02
Does every buyer get the same pitch?
No. Each draft is written for one buyer, from what their chain has done in public, and you approve every draft before it goes.
03
Will follow-ups annoy buyers?
There are only two, on day 3 and day 7, and they stop the moment the buyer replies or opts out.
04
How many emails go out per day?
A new mailbox starts at 5 first emails a day and rises over about two weeks, to 20 a day for a personal Gmail and 30 for Google Workspace. The slow start protects your mailbox's good name.
05
What does it cost?
Reach Crew is free to start with 1,000 credits and no card. Finding a person costs 10 credits, checking the email 6, writing the draft 10 and each send 1. That covers about 34 people from start to finish, follow-ups included.
