Cold email template Signals and timing
A cold email that opens with their funding news
Use it in the weeks after a company announces a funding round, when the announcement names a plan you can help with.
The three emails
Written to Chris Morgan, COO at Freshcrate in Atlanta, GA. Every name and company here is made up. Text in [brackets] is what you change for each person.
Subject: Freshcrate's move into the Midwest
Hi Chris,
[Congrats on the Series B. The announcement said the money goes toward opening Chicago and Detroit by spring.]
Northwind runs refrigerated freight across the Midwest from Chicago, so new markets can start shipping before a fleet exists.
Who is planning the Midwest launch logistics on your side?
Jordan EllisNorthwind Logistics
Subject: Re: Freshcrate's move into the Midwest
Hi Chris,
A useful number for the plan: [our Chicago to Detroit reefer lane runs daily and takes about five hours door to door].
Jordan
Subject: Re: Freshcrate's move into the Midwest
Hi Chris,
Last note from me. If the Midwest launch slips or is already covered, no worries at all. Congrats again on the round.
Jordan
Why it works
- A round means budget and a public plan. Tying your email to the plan beats a generic congratulations.
- The question asks who owns the work, which is easy to answer even for a busy executive.
- It talks about their next step (new markets), not about the money.
- The follow-ups bring one useful number, then step back.
The personal line to swap
The funding line. Name the round and quote the plan from the announcement: new markets, new products or hiring. Rounds older than about 12 months are stale.
Specific, true, checkable
- Congrats on the $30M round. TechCrunch said most of it goes to doubling the sales team.
- Saw the seed announcement and the plan to launch in Texas first.
Could be sent to anyone
- Congrats on the funding! Now that you have budget, you should look at our platform.
How Reach Crew's Writer personalises it
Scout treats a funding round from the last 12 months as a buying signal, and Writer can open with the plan the company announced when it fits your goal. The announcement is linked beside the opening.
Opening from their public work. Source shown beside the draft.
Hi Chris,
Congrats on the Series B. The announcement said the money goes toward opening Chicago and Detroit by spring.
Northwind runs refrigerated freight across the Midwest from Chicago, so new markets can start shipping before a fleet exists.
Who is planning the Midwest launch logistics on your side?
Jordan Ellis