Buyer role: Head of Marketing
Reach the Head of Marketing
Marketing leaders get pitched by every agency and tool in their category, every day. What they answer is a note that shows you looked at their actual work. Reach Crew finds the ones in the middle of a launch or a change and drafts a note with one concrete idea.
1,000 free credits that never expire. No card.
What Scout reads
Four signals for the Head of Marketing. Public, sourced and shown next to each person.
- Company news
A launch, rebrand or new market
Company news about a product launch, a new name or a move into new cities. Fresh news counts in the fit score as a reason to write now.
- Hiring
Hiring marketers
Open roles for a content lead, a growth marketer or a brand designer show what the team cannot do yet, which is often what you sell.
- Web traffic
Web traffic moving
Rising or falling visits to the company site. Growth means new budget, a drop means pressure, and both make a marketing leader listen.
- Left out
Agencies and competitors left out
Your goal can leave out marketing agencies and your own competitors, so every person on the list works at a brand.
An example goal
One sentence in. Three people out, with reasons.
Reach 30 Heads of Marketing at US consumer brands with 50 to 500 employees launching a product this season by January.
Verified means 2 sources confirm the work email. Every person and firm here is fictional.
Where they buy
Where the Head of Marketing buys. And why it is worth writing.
The Head of Marketing is a buyer when something is changing. These three settings are where change happens most often and budgets follow it.
Consumer brands launching new products
A launch has a date, a budget and a team that is already busy. Leaders here buy help that ships by the date.
Software companies after a rebrand or a raise
New money and a new story mean a new site, new content and new channels. The Head of Marketing is picking partners for all of it.
Regional chains opening new locations
Restaurants, clinics and gyms opening in new cities need local awareness fast. The marketing lead owns every grand opening.
A sample email
Short, personal, and waiting for your approval.
Marketing leaders judge taste in the first line, so the note names their launch, one deliverable and a no-effort next step.
- Sends at 9:30 am on a weekday, their time
- From your own Gmail or Google Workspace
- Waits for you. Change any word first.
Head of Marketing, Juniper and Oak
Hi Claire,
Saw that Juniper and Oak is launching a new skincare line in February. Launch weeks usually need more short video than an in-house team can shoot.
We make launch kits for beauty brands: three short product videos and the cut-downs for each channel, delivered two weeks before the date.
Would it help if I sent two examples from a recent launch? No call needed to look.
Best,
Sara Patel
Writing to the Head of Marketing. Four things that work.
Show you saw their work
Name a campaign, a launch or a page on their site. Generic praise of the brand reads as a template.
Bring one idea, not a menu
One specific thing you would do for their launch beats a list of services. They can ask for the rest.
Work back from the launch date
Write eight to twelve weeks before a launch. Closer than that, the plan is set and the budget is spent.
Offer examples, not a call
Marketing leaders like to look before they talk. Offer two examples by email and let the work earn the conversation.
Questions, answered.
For anything else, write to hi@reachcrew.app or read all questions.
Can I leave out agencies and focus on brands?
Yes. Name the kinds of firm to skip in your goal, such as marketing agencies or your competitors, and they are kept off the list. People you already talk to are left out too.
How does Reach Crew know a brand is launching something?
It reads public signals: company news, open marketing roles, changes in web traffic and the leader's own recent posts. Each appears as the reason next to the person.
Is the email written for each person?
Yes. Each draft uses what that person or their company has said in public. You can change any word, and nothing sends until you approve.
When will my emails go out?
At 9:30 am on a weekday in the reader's time zone, from your own Gmail or Google Workspace, with follow-ups on day 3 and day 7 that stop on reply.
Keep reading. Use cases, guides and the crew.
- Meet Writerdrafts one personal email per person
- Meet Scoutfinds the right people at the right companies
Use cases
Reach your next Head of Marketing
Write your goal in one sentence. Free to start with 1,000 credits that never expire, no card needed.