15 templates, each with two follow-ups
Cold email templates
Fifteen cold email templates for real situations, from a first email to a VP of Procurement to a polite breakup email. Each one is a short first email plus follow-ups for day 3 and day 7, with why it works and the one personal line you should swap in before you send it.
First contact. Writing to someone who has never heard of you.
3 emails VP of Procurement
VP of Procurement
Use it when you sell something a procurement leader buys, and you can point to a public sign of what they are working on.
Subject: inbound freight for the two Columbus plants
3 emails Head of Partnerships
Partnership intro
Use it when another company serves the same customers you do, and one small joint step would help both of you.
Subject: Brightline customers who still book freight by phone
3 emails Director of Ecommerce
Agency pitch
Use it when you run a services agency and can spot one concrete, fixable thing on a prospect's site, store or ads.
Subject: the size guide on your trail shoe pages
3 emails Senior Data Engineer
Recruiting outreach
Use it when you are hiring for a specific role and want to reach someone who is not job hunting.
Subject: your talk on late-arriving data
Signals and timing. Writing because something just changed for them.
3 emails Controller
Hiring signal
Use it when a company posts a job that shows the exact problem you solve, such as hiring for work your product or service handles.
Subject: the two AP roles in Phoenix
3 emails COO
Funding news
Use it in the weeks after a company announces a funding round, when the announcement names a plan you can help with.
Subject: Freshcrate's move into the Midwest
3 emails VP of Operations
New role congratulations
Use it in the first month after someone starts a new role, ideally when their move creates a reason for you to help.
Subject: congrats on the Ridgeway role
3 emails Director of Supply Chain
Event follow-up
Use it within two working days of a trade show, conference or meetup, for people you spoke with or heard speak.
Subject: the cross-dock question from MODEX
Follow-up and re-engage. When a conversation went quiet.
3 emails Director of Logistics
Follow-up after no reply
Use it when your first email or a proposal got no answer for a week or more, and you have something new to add.
Subject: Re: keg returns from Detroit
3 emails Head of Fulfillment
Re-engage an old lead
Use it for someone who showed interest three or more months ago and then went quiet, once something has changed.
Subject: back in touch about holiday freight
3 emails AP Manager
Trial nudge
Use it a few days after a trial signup stalls at one step, such as never connecting data or never inviting a teammate.
Subject: your Ledgerline trial, step 2
3 emails VP of Supply Chain
Breakup email
Use it at the end of a conversation that went quiet after real interest, when you want a clear answer either way.
Subject: Re: pet food freight to the Dallas DC
Relationships. People who already know you.
3 emails Plant Manager
Referral ask
Use it with a customer or contact who is happy with your work and knows someone you would like to meet.
Subject: a quick favor, if you are up for it
3 emails Director of Operations
Customer expansion
Use it when a customer is happy in one team or location, and another team or location has the same problem.
Subject: what the Columbus plants changed this year
3 emails Logistics Manager
Thank you after a reply
Use it when someone answers your cold email with a question or mild interest, and you want to keep the momentum without overwhelming them.
Subject: Re: cans from the St. Louis plant
A template is a start. Writer makes it personal.
Reach Crew finds the right people, checks every work email twice and drafts one email per person, opening with something true about them. You approve each one, and it sends from your own mailbox. Free to start, no card needed.