Buyer role: VP of Sales
Reach the VP of Sales
A VP of Sales knows every outreach trick, because their own team uses them. The only note that works is one that a good rep would be proud of. Reach Crew finds sales leaders who are scaling right now and drafts exactly that kind of note.
1,000 free credits that never expire. No card.
What Scout reads
Four signals for the VP of Sales. Public, sourced and shown next to each person.
- Hiring
Hiring account executives
Several open roles for account executives or sales development reps at once. A sales team in hiring mode is a team about to change how it works.
- Recent funding
A fresh round
Ask your goal for companies funded in the last 6 to 12 months. New money usually means a bigger sales target before the year is out.
- Web traffic
Web traffic on the rise
Rising visits to the company site suggest demand is growing. Fast growth counts in the fit score even when your goal does not ask for it.
- Their own posts
Posts about the team
Sales leaders post about hiring, quota and the reps they are proud of. A post from the last 60 days makes a first line that sounds like a peer.
An example goal
One sentence in. Three people out, with reasons.
Reach 35 VPs of Sales at US software companies with 50 to 500 employees that are hiring account executives by April.
Verified means 2 sources confirm the work email. Every person and firm here is fictional.
Where they buy
Where the VP of Sales buys. And why it is worth writing.
Sales leaders buy when the number goes up and the team has to grow to hit it. These settings are where that pressure is easiest to see.
Software companies after a new round
A raise comes with a revenue plan, and the plan comes with ten new reps. The VP of Sales needs them productive in weeks, not quarters.
Distributors and wholesalers adding territories
A new territory means new reps, new accounts and a forecast nobody trusts yet. Leaders here buy tools that make a new region predictable.
Service firms moving upmarket
Selling to bigger clients means longer cycles and more people in each deal. The VP of Sales is rebuilding the process as they go.
A sample email
Short, personal, and waiting for your approval.
A sales leader grades your email as a sales email, so it has to be short, specific and easy to say yes to.
- Sends at 9:30 am on a weekday, their time
- From your own Gmail or Google Workspace
- Waits for you. Change any word first.
Head of Sales, Pinecrest Data
Hi Jennifer,
Your post about getting new reps to quota in 60 days instead of 120 matched what we hear from most sales leaders this year.
Rampwise turns your best calls into short practice sessions, so a new rep hears how your top seller handles pricing before their first live deal.
Would it help to see how one team cut ramp time by a month? A two minute recording explains it.
Best,
Jordan Ellis
Writing to the VP of Sales. Four things that work.
Write the email you would want your reps to send
This reader coaches outreach for a living. A crisp, specific note earns respect even when the timing is wrong.
Tie it to ramp or quota
Time to first deal, quota attainment and rep turnover are the numbers they report weekly. Speak to one of them.
Catch them before the hiring wave
Write when the roles are posted, not after the reps start. The VP of Sales chooses onboarding tools while the job ads are still live.
Keep follow-ups short
Two follow-ups on day 3 and day 7 are enough. A sales leader respects a clean stop more than a fifth bump.
Questions, answered.
For anything else, write to hi@reachcrew.app or read all questions.
Can I find sales leaders at companies that are hiring reps?
Yes. Ask for it in your goal, such as companies hiring account executives. Open roles appear as the reason next to each person, with the public source behind it.
Will a VP of Sales see through an automated email?
Each draft is written for one person from what they have said in public, and you read and change it before it goes. Nothing sends until you approve, one by one or all at once.
What happens when they reply?
Follow-ups stop the moment they reply, and the reply lands in your own inbox. A reply or an opt-out stops them for that person.
What does it cost to reach 35 sales leaders?
About 1,015 credits end to end: 10 to find, 6 to check, 10 to write and 1 per send, with two follow-ups counted. Paid plans start at $17 a month and every plan has every feature.
Keep reading. Use cases, guides and the crew.
- Meet Writerdrafts one personal email per person
- Meet Scoutfinds the right people at the right companies
Reach your next VP of Sales
Write your goal in one sentence. Free to start with 1,000 credits that never expire, no card needed.