Glossary Prospecting
What is lead scoring? A plain explanation
Lead scoring is a method of ranking prospects with a number or grade that reflects how well they fit your ideal customer profile and how likely they are to be interested now.
Most models combine fit (the right company and the right role) with timing or intent (a recent signal such as funding, hiring or something the person posted). Points are added per criterion and the total sorts the list.
Scores are only as good as their inputs. A transparent score, where you can see why a lead ranked high, is easier to trust and correct than a black box.
Why it matters
- It puts your limited daily sends toward the people most likely to reply.
- It separates "right company, wrong person" from a true fit.
- It makes the reason behind each choice visible.
How Reach Crew handles it
Scout scores every person from 0 to 100 against your goal, weighing role most, then company fit, place, size and signals. An A (75 or more) needs the right role and a reason to write today, such as a post from the last 60 days or fresh company news. B starts at 50. Every name comes with the reason it fits.
Related terms
- Ideal customer profile. An ideal customer profile (ICP) is a description of the type of company that gets the most value from what you...
- Intent signal. An intent signal is an observable event or behavior suggesting that a company or person may be ready to buy...
- Decision maker. A decision maker is the person at a company with the authority to approve a purchase or a change, usually...