Cold email template Follow-up and re-engage
A follow-up email after no reply that adds something new
Use it when your first email or a proposal got no answer for a week or more, and you have something new to add.
The three emails
Written to Kevin Walsh, Director of Logistics at Granite Ridge Brewing in Grand Rapids, MI. Every name and company here is made up. Text in [brackets] is what you change for each person.
Subject: Re: keg returns from Detroit
Hi Kevin,
Following up on my note about keg returns from Detroit, with one new detail: [we just added a Thursday backhaul from Detroit to Grand Rapids, which is the day your distributor collects empties].
Would that timing work for your returns?
Jordan
Subject: Re: keg returns from Detroit
Hi Kevin,
In case a number helps: [a brewery in Kalamazoo cut its empty keg trips from three a week to one with the backhaul].
Jordan
Subject: Re: keg returns from Detroit
Hi Kevin,
I will stop here so I am not cluttering your inbox. If returns become a headache later, I am one reply away.
Jordan
Why it works
- Replying in the same thread keeps the context one scroll away.
- Every message adds a fact. "Just bumping this" gives the reader nothing new to respond to.
- The messages get shorter, not longer.
- The last one stops on a clear, friendly note, which often draws the reply the others did not.
The personal line to swap
The new detail. Each follow-up needs one new reason to reply: a fresh fact, a short example, a relevant change on your side or theirs.
Specific, true, checkable
- Since I wrote, Granite Ridge announced the new taproom in Lansing, which sits on our existing route.
- Our Detroit dock now opens at 5 am, so returns can ride the first truck out.
Could be sent to anyone
- Just floating this to the top of your inbox.
How Reach Crew's Writer personalises it
Writer drafts two short follow-ups with every first email, for day 3 and day 7, each with a new reason to reply. Approving the first email approves its follow-ups, and Courier stops them the moment the person replies.
Opening from their public work. Source shown beside the draft.
Hi Kevin,
Following up on my note about keg returns from Detroit, with one new detail: we just added a Thursday backhaul from Detroit to Grand Rapids, which is the day your distributor collects empties.
Would that timing work for your returns?
Jordan