Industry: Agencies
Win clients for your agency, one note at a time
Agencies live on referrals until the referrals dry up. Reach Crew finds marketing leaders at companies with a fresh reason to hire outside help, and drafts a note that shows your work fits theirs.
1,000 free credits that never expire. No card.
Who you would reach
Who signs in agencies. And why each is worth a note.
Agency work is bought by the person who owns the result and the budget. At most mid-size brands, that is one of these three.
VP or Head of Marketing
Owns the plan and the agency roster. A new budget or a new launch is when they look past the agencies they already use.
Director of Brand or Creative
Runs the look and voice of the company. A rebrand, a new product line or a stretched in-house team puts them in the market for help.
Head of Growth or Demand
Measured on pipeline and cost per lead. They hire specialists for paid, SEO or lifecycle work when the numbers flatten.
What Scout reads
The signals that say now. Each one public, each one shown.
Every person comes with the reason they fit and the page behind it. A goal can ask for a signal, and a fresh one adds to the fit score even when it does not. Meet Scout.
- Recent fundingA round raised in the last yearFresh money usually comes with a growth plan and a marketing budget that the current team cannot spend alone. Your goal can ask for brands funded within a set number of months.
- HiringHiring a first marketerAn open role for a first or second marketing hire means the work is bigger than the team. An agency can carry it while they recruit.
- Web trafficWeb traffic climbing or stallingA sharp change in visits to their site is a reason to write. Growth needs more content and paid support. A stall needs a fresh look.
- Left outOther agencies left outYour goal leaves out agencies, freelancers and marketing platforms, so the list holds brands that buy, never firms you compete with.
An example goal
One sentence in. Three people out, with reasons.
Reach 25 heads of marketing at US consumer brands that raised a round in the last 12 months, in New York and Los Angeles, by May.
Verified means 2 sources confirm the work email. Every person and firm here is fictional.
A sample email
Short, personal, and waiting for your approval.
Agencies sell proof, so the note offers a real plan from similar work instead of a credentials deck.
- Sends at 9:30 am on a weekday, their time
- From your own Gmail or Google Workspace
- Waits for you. Change any word first.
VP of Marketing, Halcyon Home Goods
Hi Sarah,
Congratulations on the Series B. A new kitchen line right after a raise is a lot of launch work for one team.
We ran the launch for two home brands this year, from the product pages to the first six weeks of paid social. One sold out its first run in nine days.
Would it help if I sent the launch plan we used, with the numbers? It might save your team a week of planning.
Best,
Jonah Bell
Writing to agencies. Four things that work.
Show one piece of work, not the portfolio
Link the single case closest to their category. A pet brand wants to see pet work, not your full reel.
Write after the raise, not on the day
The week of a funding announcement their inbox is flooded. Two to six weeks later the plan is being written and help is welcome.
Offer to fill a gap, not replace a team
In-house marketers protect their work. Pitch the project they have no time for, and the note reads as help, not a threat.
Send from the founder or a partner
Brands hire people, not logos. A note from the person who would run the account gets read far more often than one from a sales title.
Questions, answered.
For anything else, write to hi@reachcrew.app or read all questions.
Can Reach Crew find brands that just raised money?
Yes. Write it in your goal, such as raised a round in the last 12 months, and recent funding is read as a signal. The round shows as the reason next to each person found.
Will it list other agencies by mistake?
Your goal leaves out your own kind of firm and its competitors, so agencies, studios and freelancers are kept off the list. You still see every person before anything is written.
Can my whole team send from their own mailboxes?
Each person connects their own Gmail or Google Workspace, and every plan includes every feature. A new Workspace mailbox warms up from 5 to 30 emails a day over about two weeks.
Does anything go out before I read it?
No. Nothing sends until you approve, one by one or all at once. Each email goes at 9:30 am on a weekday in the reader's time zone, and a reply stops the follow-ups.
Keep reading. Use cases, guides and the crew.
- Meet Writerdrafts one personal email per person
- Meet Scoutfinds the right people at the right companies
More industries
Roles to reach
Reach the right people in agencies
Write your goal in one sentence. Free to start with 1,000 credits that never expire, no card needed.