Industry: B2B SaaS
Reach the people building B2B software
Software companies change fast. A round closes, the team doubles, and the tools that worked at 40 people break at 120. Reach Crew finds the leaders living through that change and writes each a note about the problem they have this quarter.
1,000 free credits that never expire. No card.
Who you would reach
Who signs in B2B SaaS. And why each is worth a note.
At a growing SaaS company the buyer is usually the person whose team is scaling fastest. These three own most of the new spend after a round.
VP of Engineering
Hiring is the plan after most rounds, and engineering gets the biggest share. Tools for onboarding, testing and on-call land on this desk first.
Head of Revenue Operations
Owns the systems sales and success run on. A new sales team means new territories, new reports and a stack that needs to keep up.
VP of Customer Success
Measured on renewals and expansion. When the customer count jumps, this leader looks for anything that keeps accounts from slipping through.
What Scout reads
The signals that say now. Each one public, each one shown.
Every person comes with the reason they fit and the page behind it. A goal can ask for a signal, and a fresh one adds to the fit score even when it does not. Meet Scout.
- Recent fundingA round in the last 12 monthsYour goal can ask for companies that raised recently, such as a Series A or B in the past year. Fresh money is spent on people and the tools they need.
- HiringOpen roles on the team you serveTen open engineering roles or a new sales team being hired tells you where the budget is going before any press release does.
- Web trafficWeb traffic climbingRising visits to the company site often come before a jump in customers. It counts as a buying signal in the fit score.
- Left outYour competitors left outName what you sell and companies that sell the same thing are left out, so you never pitch a rival or the agencies that resell them.
An example goal
One sentence in. Three people out, with reasons.
Reach 50 VPs of Engineering at US B2B SaaS companies that raised a Series A or B in the last year by May.
Verified means 2 sources confirm the work email. Every person and firm here is fictional.
A sample email
Short, personal, and waiting for your approval.
Engineering leaders are busy and skeptical, so it names the round, the hiring plan and one concrete outcome.
- Sends at 9:30 am on a weekday, their time
- From your own Gmail or Google Workspace
- Waits for you. Change any word first.
VP of Engineering, Ledgerline
Hi Priya,
Congratulations on the Series B. Fourteen open engineering roles is a lot of onboarding for one team to absorb in a quarter.
Rampwell gives each new engineer a working dev setup and a first task on day one. Teams your size get new hires shipping in their first week instead of their third.
Would it help if I sent a short plan for your next five hires? You can judge it before we talk.
Best,
Jordan Pierce
Writing to B2B SaaS. Four things that work.
Write within weeks of the round
The first two months after a raise are when plans get made and budgets get split. A year later the stack is set.
Talk in their units
Engineers count hours, deploys and incidents. Revenue teams count pipeline and ramp time. Use the number the reader reports on.
Skip the founder at 200 people
Past the early stage, the founder forwards your note down. Write to the leader of the team that feels the problem.
Offer something they can test alone
SaaS buyers like to try first. A free plan, a sandbox or a written plan they can read without a call gets more replies.
Questions, answered.
For anything else, write to hi@reachcrew.app or read all questions.
Can Reach Crew find SaaS companies by funding stage?
Yes. Write the stage and window in your goal, such as a Series A in the last year, and only companies with a matching round count. Each person found shows the reason they fit.
Will it pitch my competitors by mistake?
Your goal can say what you sell, and companies that sell the same thing are left out of the list, along with agencies and resellers that serve your buyers.
Do engineering leaders reply to cold email?
They reply to short, specific notes about a problem they have now. Every draft opens with something public about their company, and you change any word before you approve it.
What does it cost to reach 50 engineering leaders?
About 1,450 credits for 50 people end to end, follow-ups included: 10 to find, 6 to check, 10 to write and 1 per send. Paid plans start at $17 a month, and every plan has every feature.
Keep reading. Use cases, guides and the crew.
- Meet Scoutfinds the right people at the right companies
- Meet Writerdrafts one personal email per person
More industries
Roles to reach
Reach the right people in B2B SaaS
Write your goal in one sentence. Free to start with 1,000 credits that never expire, no card needed.