Reach Crew vs Clay. Clay is a builder. Reach Crew is the crew, ready made.
Pick Clay to build your own data workflows across many data sources. Pick Reach Crew when you want one sentence in and checked people with personal emails out, with sending included.
What Clay is. Clay is a data and workflow tool for go-to-market teams: tables that pull from many data providers, AI research steps, and pushes to your CRM or sequencer. It is priced on usage credits by plan.
When Clay is the better choice
- You have a growth or RevOps person who enjoys building data workflows.
- You want to fill in your CRM from many sources on your own rules.
- You need custom signals and columns no ready-made tool offers.
When Reach Crew fits
- You want outreach running today without building anything.
- You want finding, checking, writing and sending in one place.
- You want to approve every email before it leaves your own mailbox.
Side by side. The same job, both ways.
| Topic | Reach Crew | Clay |
|---|---|---|
| Finding people | Built in: Found for a goal you write in one sentence | Built in: Lists you build, filled in from many data providers |
| Flexibility | Partly, or it depends: A fixed crew: find, check, write, send | Built in: Build any workflow, column by column |
| Getting started | Built in: Write one sentence, see people in minutes | Partly, or it depends: A flexible builder that rewards time spent learning it |
| Email checking | Built in: Verified by 2 sources, re-checked right before sending | Built in: Waterfalls across the providers you choose |
| Writing | Built in: One personal email per person, every line sourced | Partly, or it depends: AI columns you write instructions for |
| Sending | Built in: From your own Gmail or Google Workspace, 9:30 am on a weekday their time | Partly, or it depends: Usually through a sequencer you connect |
| Approval | Built in: Every email, one by one or all at once | Partly, or it depends: Depends on the sequencer you connect |
| How it is priced | Built in: By people reached. Every plan has every feature, no per-seat fees | Partly, or it depends: Usage credits by plan |
Updated . Facts about Clay come from its public website and can change, so check there for current plans. Clay and its logo are trademarks of their owner, shown only to identify the product, and this page is not affiliated with it.
How Reach Crew does it
One sentence, not forty filters. People, checked and drafted.
ScoutTurns your sentence into people at the right companies, with why each fits.
CheckerLooks up each address right before writing. Verified means two sources.
WriterDrafts the first email the same day, ready for you to approve.
Switching from Clay. Or run both, side by side.
Keep what works
Keep Clay for CRM data and custom workflows if you use it. Reach Crew does not need your tables.
Bring your target companies
Export a Clay table of target companies as a .csv with a website or name column, then paste it or upload it in "I have a list" when you set a goal. A list holds up to 200 companies, and the right people at each are found for you.
Write the goal in one sentence
The filters or the sequence you used become a sentence, like "VPs of Procurement at Midwest manufacturers". Scout shows why each person fits.
Connect your mailbox
Sign in with Google and connect Gmail or Google Workspace. Anyone you already talk to is held, not emailed again, and a new mailbox starts at 5 a day and warms up.
Approve the first round
Read each draft and approve one by one or all at once. Sends go out at 9:30 am on a weekday their time, and follow-ups stop on any reply.
Questions, answered.
For anything else, write to hi@reachcrew.app or read all questions.
Is Reach Crew a replacement for Clay?
For outreach, often yes: Reach Crew finds, checks, writes and sends without a workflow to build. For custom data work across many providers, no: Clay is far more flexible.
Can I use Reach Crew and Clay together?
Yes. Build a target account list in Clay, export the companies as a .csv and paste or upload them into Reach Crew, which finds the right people at each and writes to them.
How is Reach Crew priced compared with Clay?
Clay is priced on usage credits, with more credits on higher plans. Reach Crew has no per-seat fees: you choose how many people you reach, and every plan has every feature. Sign up and get 1,000 free credits, with no card, and they never expire. Finding a person costs 10 credits, checking their address 6, writing their email 10 and each send 1, so the free credits reach about 34 people from start to finish, follow-ups included. Paid plans are priced by people reached and every plan has every feature.
Do I approve every email before it sends?
Yes. Nothing sends until you approve it, one email at a time or all at once. Approved emails go out from your own Gmail or Google Workspace mailbox at 9:30 am on a weekday in each person's time zone, and follow-ups on day 3 and day 7 stop the moment someone replies.
Find your next customers this week.
Set your first goal in a minute. 1,000 free credits, no card.