Industry: Cybersecurity
Reach the people building security companies
Security companies are a market of their own: hundreds of vendors, fast growth and leaders who can spot a lazy email in one line. Reach Crew finds the ones whose company is scaling now and writes each a note that is precise, short and honest.
1,000 free credits that never expire. No card.
Who you would reach
Who signs in cybersecurity. And why each is worth a note.
Selling to a security company, or partnering with one, means reaching people who are technical and short on time. These three roles open most doors.
VP of Channel or Alliances
Security is sold through resellers and integrations. This leader looks for partners who bring them into new accounts.
VP of Marketing
Every security vendor fights for attention in a crowded field. Marketing leaders buy research, content and events that help them stand out.
Head of Sales Engineering
Runs the technical side of every deal. Tools for demos, proofs of concept and security reviews make this team faster.
What Scout reads
The signals that say now. Each one public, each one shown.
Every person comes with the reason they fit and the page behind it. A goal can ask for a signal, and a fresh one adds to the fit score even when it does not. Meet Scout.
- Recent fundingA recent roundSecurity companies raise often and spend quickly. A round in the last 12 months means new hires, new channels and new budgets.
- Headcount growthHeadcount up a fifth or moreA security vendor that grew its staff by 20 percent in a year is adding customers. Growth counts in the fit score even unasked.
- Their own postsTheir own take on the marketSecurity leaders post a lot about threats, buyers and the industry. A post from the last 60 days gives you a real reason to write.
- Title and levelPartner and channel titlesTitles such as VP of Channel, Head of Alliances or Director of Technology Partnerships are weighed by level in the fit score.
An example goal
One sentence in. Three people out, with reasons.
Reach 30 VPs of Channel at US cybersecurity companies with 100 to 1,000 employees that raised in the last year by June.
Verified means 2 sources confirm the work email. Every person and firm here is fictional.
A sample email
Short, personal, and waiting for your approval.
Security leaders hate hype, so the note gives a hard number, a clear reason to partner and an easy way to find out it is not a fit.
- Sends at 9:30 am on a weekday, their time
- From your own Gmail or Google Workspace
- Waits for you. Change any word first.
VP of Channel, Bastionworks
Hi Alex,
Congratulations on the Series C. Your note that half of new revenue should come through partners by next year is a big shift for any channel team.
Signalgrid is a managed detection provider with 140 mid-market customers who ask us for endpoint tools. Bastionworks fills a gap we refer out today.
Would it be worth comparing customer lists under an NDA? If the overlap is small, we both learn that quickly.
Best,
Chris Lindgren
Writing to cybersecurity. Four things that work.
No fear, no buzzwords
Leave out breach headlines and words like next generation. Security people write the hype themselves and see straight through it.
Be exact about your own security
Say how you handle their data in one line. A vague answer from a vendor ends the thread at a security company.
Write after conference season
Inboxes are flooded around the big spring and summer security events. Writing a week or two after gets a calmer read.
Show the overlap
For partnerships, name the customers or the gap you share. Channel leaders want to know what a partner adds in the first quarter.
Questions, answered.
For anything else, write to hi@reachcrew.app or read all questions.
Can I reach security companies without reaching their customers?
Yes. Your goal names the kind of company, such as cybersecurity vendors, and you can leave out firm types you do not want. Each person shows their company and why they fit.
How does Reach Crew know a security company is growing?
From public signals: a recent round, headcount growth of 20 percent or more, open roles, company news and the leaders' own posts. The reason appears next to each person.
Is cold email worth it when security people distrust it?
A short note from a real person, sent from their own mailbox, about a specific shared interest is read far more than a sequence. You approve and edit every draft first.
How many follow-ups go out?
A short follow-up on day 3 and day 7, only if they have not replied. A reply, a bounce or an unsubscribe stops them for that person.
Keep reading. Use cases, guides and the crew.
- Meet Writerdrafts one personal email per person
- Meet Scoutfinds the right people at the right companies
More industries
Roles to reach
Reach the right people in cybersecurity
Write your goal in one sentence. Free to start with 1,000 credits that never expire, no card needed.