Industry: Commercial real estate
Reach the people who own and run buildings
Commercial real estate is a small world where everyone knows everyone. A cold note has to sound like it came from inside that world. Reach Crew finds owners and operators with a project under way and drafts a note about that building.
1,000 free credits that never expire. No card.
Who you would reach
Who signs in commercial real estate. And why each is worth a note.
Decisions about a building sit with whoever carries its numbers. Depending on the firm, that is one of these three.
Asset Manager or VP of Asset Management
Responsible for the returns on a set of buildings. Anything that lowers operating cost or fills space faster shows up in their quarterly report.
Director of Property Management
Runs the day to day across a portfolio: vendors, tenants and repairs. They pick the service providers and renew them every year.
Head of Development or Construction
Leads new projects from land to opening. Architects, contractors and building tech vendors all need this person early in the project.
What Scout reads
The signals that say now. Each one public, each one shown.
Every person comes with the reason they fit and the page behind it. A goal can ask for a signal, and a fresh one adds to the fit score even when it does not. Meet Scout.
- Company newsAn acquisition or groundbreakingA building bought, a permit filed or a project broken ground. New assets mean new vendors, and the asset manager is choosing them in the first 90 days.
- FocusThe property type you serveIndustrial, multifamily, office or medical office. Your goal names the focus, and firms whose portfolio matches score higher.
- Country and cityYour markets, down to the cityReal estate is local. Name the metros you work in, such as Phoenix or Atlanta, so every person found owns buildings you can actually serve.
- Their own postsTalking about vacancy or costsPosts from the last 60 days about leasing, insurance or energy costs. Their own words give the note a first line that is about them.
An example goal
One sentence in. Three people out, with reasons.
Reach 30 asset managers at US industrial real estate owners with buildings in Phoenix, Dallas and Atlanta by April.
Verified means 2 sources confirm the work email. Every person and firm here is fictional.
A sample email
Short, personal, and waiting for your approval.
Owners think in buildings and returns, so the note names the asset, gives one number and offers a free estimate.
- Sends at 9:30 am on a weekday, their time
- From your own Gmail or Google Workspace
- Waits for you. Change any word first.
VP of Asset Management, Sonoran Industrial Partners
Hi Kevin,
Congratulations on closing the Mesa warehouses. Four roofs that size in Phoenix sun are a lot of unused space.
We put solar on industrial roofs at no upfront cost and share the savings with the owner and tenants. A 200,000 square foot building in Tempe now saves its tenant about 18 percent on power.
Would a one page estimate for the Mesa buildings help? We can work from public roof data, no site visit needed.
Best,
Jordan Pierce
Writing to commercial real estate. Four things that work.
Name the building or the market
Say the street, the park or the city. In real estate a note that knows the asset reads as coming from someone in the business.
Write in the first 90 days after a deal
New owners review every contract on a building they just bought. After that, vendors are locked in for a year or more.
Talk in returns, not features
Asset managers think in net operating income and cost per square foot. Put your result in those words and skip the product tour.
Keep the list small and local
Thirty owners in three metros beats three hundred nationwide. Referrals spread fast in a local market, both good and bad.
Questions, answered.
For anything else, write to hi@reachcrew.app or read all questions.
Can Reach Crew tell owners from brokers?
Yes. Your goal names the kind of firm, such as owners or developers, and can leave out brokerages and property tech vendors. Each person found shows their firm and the reason they fit.
Will it find a firm's recent acquisitions?
Company news is read as a signal, so a recent purchase or groundbreaking shows as the reason next to the person, when it is public.
How is every email checked?
Each address is confirmed before a word is written. Verified means 2 sources agree, and personal addresses are never treated as work email.
What does it cost?
The free Explore plan has 1,000 credits that never expire, about 34 people end to end. Paid plans are $17, $35, $59 or $119 a month, and every plan has every feature.
Keep reading. Use cases, guides and the crew.
- Meet Checkerverifies every email address twice
- Meet Writerdrafts one personal email per person
Roles to reach
Reach the right people in commercial real estate
Write your goal in one sentence. Free to start with 1,000 credits that never expire, no card needed.