Buyer role: Head of IT
Reach the Head of IT
The Head of IT at a mid-size company is the help desk, the network, the laptops and the vendor list, often with a team of three. Reach Crew finds the ones whose company is growing fast and writes a note that promises less work, not another project.
1,000 free credits that never expire. No card.
What Scout reads
Four signals for the Head of IT. Public, sourced and shown next to each person.
- Headcount growth
Headcount up 20 percent or more
Every new hire is a laptop, an account and a login to set up. Fast growth counts in the fit score even when your goal does not ask for it.
- Company news
A new office or a move
News of a new office, a relocation or a merger. Each one lands on IT with a fixed deadline, and fresh news counts as a reason to write now.
- Hiring
Hiring help desk or systems staff
Open roles for a help desk technician or a systems administrator show where the team is stretched today.
- Company size
Company size bounds
Set a lower and upper staff count in your goal so the list holds companies where IT is one leader, not a department of fifty.
An example goal
One sentence in. Three people out, with reasons.
Reach 40 Heads of IT at US companies with 200 to 1,000 employees in Texas and Oklahoma that opened a new office this year by March.
Verified means 2 sources confirm the work email. Every person and firm here is fictional.
Where they buy
Where the Head of IT buys. And why it is worth writing.
The title means different things at different sizes. These three settings are where a Head of IT both feels the pain and signs the order.
Companies with 200 to 1,000 staff
Big enough for real IT problems, small enough that one person still chooses every tool. Above that size, buying moves to committees.
Firms opening new offices or sites
Every new site needs a network, devices and access set up by a date someone else picked. The Head of IT is short on hands right then.
Schools, clinics and professional firms
Lean IT teams carrying sensitive data. Leaders here buy what reduces tickets and keeps the next audit simple.
A sample email
Short, personal, and waiting for your approval.
IT leaders are measured on what does not break, so the note picks a dated problem and offers a checklist, not a demo.
- Sends at 9:30 am on a weekday, their time
- From your own Gmail or Google Workspace
- Waits for you. Change any word first.
Head of IT, Mesquite Engineering Group
Hi Brian,
Congratulations on the Houston office. Opening day usually means forty laptops, forty accounts and a network that has to work at 8 am.
Setright ships devices already set up with your apps and policies, so new staff log in on day one and your team skips the imaging.
Would a short checklist for a January opening help? It fits on one page.
Best,
Tom Reyes
Writing to the Head of IT. Four things that work.
Promise fewer tickets
Name the work your product removes, such as imaging, password resets or onboarding. A Head of IT buys back hours, not features.
Anchor on their date
An office opening or a move has a fixed day. Writing six to ten weeks before it gives them time to act.
Say how it fits what they run
Mention that you work with the tools they likely use. Rip and replace is the fastest way to a polite no.
Skip Mondays
Monday is ticket day. A weekday send at 9:30 am their time later in the week finds a calmer inbox.
Questions, answered.
For anything else, write to hi@reachcrew.app or read all questions.
How is a Head of IT different from a CIO?
A CIO usually runs strategy at a large company with a big team. A Head of IT at a mid-size firm often does the work and picks the tools. Name the title and company size in your goal to get the one you want.
Can I target one state or region?
Yes. Name cities, states or regions in your goal, such as Texas and Oklahoma. Each person shows where they work, and emails go at 9:30 am on a weekday in their time zone.
How many emails go out per day?
A new mailbox warms up slowly: Gmail sends 5, 8, 12, then 20 first emails a day, and Google Workspace 5, 10, 20, then 30. The slow start protects your mailbox.
What does it cost?
The free Explore plan has 1,000 credits that never expire, enough for about 34 people from start to finish. Paid plans are $17, $35, $59 or $119 a month, and every plan has every feature.
Keep reading. Use cases, guides and the crew.
- Meet Scoutfinds the right people at the right companies
- Meet Couriersends from your Gmail at 9:30 am their time and stops on reply
Reach your next Head of IT
Write your goal in one sentence. Free to start with 1,000 credits that never expire, no card needed.