Glossary Prospecting
What is data enrichment in sales?
Also called Lead enrichment
Data enrichment is the process of adding missing details to a contact or company record, such as a work email, job title, company size or industry, by looking them up in other data sources.
Enrichment usually starts from a name and a company or domain and queries one or more providers. Different providers have different coverage and freshness, so results often disagree.
Enriched data goes stale fast: people change jobs and companies change domains. Data should be checked at the moment you use it, not trusted from months ago.
Why it matters
- A name without a working email cannot be reached by email.
- Company details make scoring and personal writing possible.
- Bad enrichment is the main source of bounces.
How Reach Crew handles it
Checker looks up each work address from more than one source, and counts sources only when they are truly independent, not one copied twice. Scout adds company details from public pages. Nothing is written until the address has passed Checker's two checks or you allow it.
Related terms
- Email verification. Email verification is the process of checking that an email address is correctly formed, belongs to a domain...
- Lead scoring. Lead scoring is a method of ranking prospects with a number or grade that reflects how well they fit your...
- Ideal customer profile. An ideal customer profile (ICP) is a description of the type of company that gets the most value from what you...