Cold email template Signals and timing
An event follow-up email that picks up the conversation
Use it within two working days of a trade show, conference or meetup, for people you spoke with or heard speak.
The three emails
Written to Rachel Kim, Director of Supply Chain at Prairie Home Goods in Minneapolis, MN. Every name and company here is made up. Text in [brackets] is what you change for each person.
Subject: the cross-dock question from MODEX
Hi Rachel,
[Good to meet you at the Northwind booth at MODEX on Tuesday. You asked whether a Chicago cross-dock would cut two days from your Minneapolis lane.]
I ran it: for your volumes it saves about a day and a half. The one-page breakdown is attached.
Does that match what your team sees today?
Jordan EllisNorthwind Logistics
Subject: Re: the cross-dock question from MODEX
Hi Rachel,
One thing I did not put in the breakdown: [the saving holds even in peak season, because the cross-dock runs seven days a week].
Jordan
Subject: Re: the cross-dock question from MODEX
Hi Rachel,
I know post-show inboxes are brutal. If the timing is better next quarter, just say so and I will check back then.
Jordan
Why it works
- It names the exact moment, so she remembers you in one line.
- It delivers what you promised at the event before asking for anything.
- The question invites a short, easy reply about her own world.
- Follow-up 2 acknowledges the post-event pile and offers a later date instead of pressure.
The personal line to swap
The memory line. Name the event, the day and one detail of what you talked about or what they said on stage. If you only saw them speak, quote one idea from the talk.
Specific, true, checkable
- Your panel at ProMat on Wednesday made the case for regional carriers better than I ever have.
- Thanks for stopping by after the Chicago Supply Chain meetup to ask about reefer capacity.
Could be sent to anyone
- It was great connecting at the event!
How Reach Crew's Writer personalises it
Tell Reach Crew the event in your goal, for example "supply chain directors who spoke at MODEX 2026". Scout finds them, and Writer opens with what each person said or posted about the event, with the source beside it.
Opening from their public work. Source shown beside the draft.
Hi Rachel,
Good to meet you at the Northwind booth at MODEX on Tuesday. You asked whether a Chicago cross-dock would cut two days from your Minneapolis lane.
I ran it: for your volumes it saves about a day and a half. The one-page breakdown is attached.
Does that match what your team sees today?
Jordan Ellis