Glossary Writing and sequences
Best send time for cold email, and why
Also called Send window
Send time is the moment an email is delivered to the recipient, and for cold email it matters most in the recipient's own time zone, not the sender's.
An email that arrives at 3 am sits under everything that comes in before the reader wakes up. One that arrives shortly after the workday starts is near the top when they first check email.
Weekday mornings are a sensible default for business email. No single minute is magic; the bigger win is avoiding nights and weekends in the reader's time zone.
Why it matters
- Inbox position affects whether an email is seen at all.
- A team writing across the US spans four main time zones, so one send time for everyone is wrong for most.
- Weekend and night sends look automated.
How Reach Crew handles it
Courier sends every email at 9:30 am on a weekday in the recipient's time zone, never at night or at the weekend. A reader in Chicago and one in Denver each get it at 9:30 their time.
Related terms
- Follow-up cadence. Follow-up cadence is the number of follow-up emails you send after a first email and the spacing between them...
- Sending limits. Sending limits are the maximum number of emails or recipients a mailbox provider lets one account send in a...
- Email sequence. An email sequence is a planned series of messages to one person, a first email followed by timed follow-ups...
- Guide: The best time to send a cold email