Industry: Professional services
Reach the partners who run professional firms
Law, accounting and consulting firms are run by partners who bill by the hour and guard every one of them. Reach Crew finds the partner or firm leader who owns your problem and writes a note short enough to read between clients.
1,000 free credits that never expire. No card.
Who you would reach
Who signs in professional services. And why each is worth a note.
Professional firms are partnerships, so decisions are shared but someone still owns each one. These three titles are where most buying starts.
Managing Partner
Runs the firm and signs the larger contracts. At firms under 200 people, they still decide on most tools and services.
Chief Operating Officer or Firm Administrator
Owns the back office: billing, IT, space and staff. They are measured on keeping partners billing and overhead flat.
Practice Group Leader
Leads one area, such as tax or litigation. When your offer fits one practice, this partner is faster to reach than the whole firm.
What Scout reads
The signals that say now. Each one public, each one shown.
Every person comes with the reason they fit and the page behind it. A goal can ask for a signal, and a fresh one adds to the fit score even when it does not. Meet Scout.
- Company sizeFirms of the size you serveA 40 person firm and a 2,000 person firm buy in different ways. Set size bounds in your goal and the list stays at the scale you know.
- Headcount growthAdding staff fastHeadcount up 20 percent or more in a year means new offices, new hires and growing pains in the back office, a common reason to bring in help.
- FocusThe practice areas that matchTax, employment law, mergers or IT consulting. Name the focus in your goal, and firms that practice it score higher.
- Left outCompetitors left outIf you sell to accounting firms, the list leaves out firms that sell the same thing to them, and the software they already use.
An example goal
One sentence in. Three people out, with reasons.
Reach 30 managing partners at US accounting firms with 50 to 300 employees in the Southeast by March.
Verified means 2 sources confirm the work email. Every person and firm here is fictional.
A sample email
Short, personal, and waiting for your approval.
Partners count hours, so the note speaks in billable hours and busy season, and asks only for permission to send more.
- Sends at 9:30 am on a weekday, their time
- From your own Gmail or Google Workspace
- Waits for you. Change any word first.
Managing Partner, Hollis and Crane CPAs
Hi Lena,
Congratulations on the Raleigh office. Growing by more than a quarter in a year usually means the review queue grows faster than the reviewers.
Ledgerhand gives firms trained offshore staff for first-pass bookkeeping and return prep, reviewed by your seniors. A Charlotte firm your size added 1,400 billable hours last season without new hires.
Would a short note on how they set it up be useful before busy season?
Best,
Sam Whitaker
Writing to professional services. Four things that work.
Stay away from busy season
Accounting firms are buried from February to April. Law firms slow down in late December. Write when the work is lighter.
Speak in billable hours
Partners measure everything against time they can bill. Turn your result into hours saved or hours added and it gets read.
Keep the tone formal
These firms are careful by trade. A plain, polite note with no hype reads as safe. Skip the jokes and the exclamation marks.
Reference a peer firm, not a big name
A firm of the same size in the same region means more than a famous logo. Partners want to know it worked for people like them.
Questions, answered.
For anything else, write to hi@reachcrew.app or read all questions.
Can Reach Crew find partners at small firms?
Yes, when the firm has a website or public profiles. Partners are usually listed by name on their own site, and each address is checked before anything is written.
Will my email look like spam to a law firm?
Each email is written for one person, sent from your own mailbox and warmed up slowly: 5, 8, 12, then 20 a day for Gmail. Every email carries your business address and an unsubscribe link.
Do I approve every email?
Nothing sends until you approve, one by one or all at once. Change any word first. Emails go at 9:30 am on a weekday, in the reader's time zone.
Which plan do I need?
Every plan has every feature. Start on the free Explore plan with 1,000 credits that never expire, then move to $17, $35, $59 or $119 a month as you reach more people.
Keep reading. Use cases, guides and the crew.
- Meet Checkerverifies every email address twice
- Meet Writerdrafts one personal email per person
Roles to reach
Reach the right people in professional services
Write your goal in one sentence. Free to start with 1,000 credits that never expire, no card needed.