12 roles, each with a worked example

Reach the person who decides

A CFO and a Head of Marketing read the same inbox in very different ways. Pick a role to see where it buys, what tells you the timing is right and how a first email to that person should read.

1,000 free credits that never expire. No card.

Different buyers. The same careful crew.

  • 12roles, each with its own signals
  • 36sample people, each with a reason and a checked email
  • 12sample first emails, one per page
  • 9:30am on a weekday, in their time zone

Pick a role. Who to reach, the signals and a sample email.

  1. VP of Procurement

    Procurement leaders with a supplier change already on the table.

    • The right title, at the right level
    • Talking about suppliers in public
    • A new plant, site or acquisition
  2. CFO

    Finance chiefs at companies that just raised, grew or bought another firm.

    • A round raised in the last year
    • An acquisition or a new entity
    • Hiring controllers and accountants
  3. CISO

    Security leaders with an audit, a new team or a public talk on record.

    • Hiring security engineers
    • Talks and posts on their program
    • The person who owns security
  4. Head of IT

    IT leaders at companies adding people, offices or systems this year.

    • Headcount up 20 percent or more
    • A new office or a move
    • Hiring help desk or systems staff
  5. VP of Sales

    Sales leaders hiring reps, opening regions or chasing a new number.

    • Hiring account executives
    • A fresh round
    • Web traffic on the rise
  6. Head of Marketing

    Marketing leaders at brands in the middle of a launch, rebrand or new hire.

    • A launch, rebrand or new market
    • Hiring marketers
    • Web traffic moving
  7. HR Director

    HR leaders at companies hiring fast, opening sites or adding states.

    • Headcount up 20 percent or more
    • Many open roles at once
    • New states and cities
  8. Operations Director

    Leaders who run the daily work, reached when a site is scaling.

    • A new site, line or contract
    • Hiring shift leads and supervisors
    • Director level, close to the floor
  9. Founder and CEO

    Founders who still buy and still read their own inbox.

    • A round in the last 12 months
    • Team up 20 percent or more
    • Writing in public
  10. Partnerships Lead

    Alliance and channel leads at companies that share your customers.

    • Serving the same customers
    • Competitors left out
    • Building a partner team
  11. Supply Chain Director

    Network owners adding plants, lanes or suppliers this year.

    • Network changes in the news
    • Talking about disruption
    • Where the network runs
  12. Facilities Manager

    Building owners inside companies that are moving or expanding.

    • A move, a lease or a renovation
    • More people in the building
    • Buildings in your service area

People and firms in every example are fictional.

What Scout reads

Ten signals, in every role. Ask for any of them in your goal.

Each person found shows which signal they fit on and the public page behind it. Nothing sends until you approve. See how it works.

  • HiringOpen roles at the company, a sign the team is growing.
  • Recent fundingA recent round, counted when it is under a year old.
  • Headcount growthStaff up 20 percent or more over the year.
  • Their own postsTheir own posts, articles and talks from the last 60 days.
  • Company newsFresh company news, such as a new site or an acquisition.
  • Web trafficRising visits to the company website.
  • Title and levelThe title and level your goal asks for, best match first.
  • Company sizeEmployee count bounds, when your goal sets them.
  • Country and cityCountry, state or city, so it lands at 9:30 am their time.
  • Left outYour competitors, vendors and people you already talk to.

Or start from the industry. 12 more pages.

All industries

Write your own goal

Any industry, any role, anywhere. Free to start with 1,000 credits that never expire, no card needed.