Glossary Deliverability
Email sending limits for Gmail and Workspace
Sending limits are the maximum number of emails or recipients a mailbox provider lets one account send in a day, beyond which sending is blocked for a period.
Google documents 500 recipients a day for a personal Gmail account and 2,000 messages a day per user for paid Google Workspace, lower during a trial. Going over can lock sending for up to 24 hours.
These are hard ceilings for all mail, not a target for cold outreach. A safe cold email pace is a small fraction of them.
Why it matters
- Hitting a provider limit stops all your email, including replies to customers.
- Volume near the limit looks like bulk mail and hurts your reputation long before the block.
- Low daily volume forces better targeting, which gets more replies anyway.
How Reach Crew handles it
Reach Crew keeps far below Google's limits. After warm-up, it sends up to 20 first emails a day from a personal Gmail and up to 30 from Google Workspace, each at 9:30 am on a weekday in the recipient's time zone, plus the follow-ups that are due.
Related terms
- Email warm-up. Email warm-up is the practice of starting a new or quiet mailbox at a small number of emails a day and raising...
- Email deliverability. Email deliverability is the share of the emails you send that land in the recipient's inbox, rather than in...
- Send time. Send time is the moment an email is delivered to the recipient, and for cold email it matters most in the...
- Guide: Email warm-up and sending limits for a new mailbox